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category: Development, Project Management, User Experience
Bobbi Brown, and Estée Lauder Companies' brand, created a mall tour with over 30 locations nationwide. The activation was placed in major department stores, like Macy's and Nordstrom, where an attendee was able to come and get a free makeover with Bobbi Brown products.
We created the technology to support the tour which include a Brand Network's product, SocialPix, and socially activated plug and play photography experience which allowed users to upload a branded photo to their social profile and the brand's Facebook page in real time.
In addition, we created a mobile web experience to support the campaign, which included check ins, tips and tricks, downloads and more.
Wireframes, Project Management