category: Development, Made in Colombia, Project Management, User Experience
Designed, developed and launched the new hartz.com website for both mobile and desktop. The website was built to spec on Wordpress.
I was responsible for:
• Information Architecture - sitemap and user flows
• Identifying all unique page templates - ie. Product Listing Page, Product Detail Page, Brand Page, etc.
• Wireframes - built in Sketch and Omnigraffle
• Creating filters and search requirements
• Written development requirements
• Management of website development team
• Co-facilitated on-site content workshop
This was a full service project that ran in iterations over 18 months. This website was developed by my team in Colombia.
IA, UX/UI, Prototyping, Wireframes, Project Management and Development
Worlder Inc, Hartz
category: Project Management, User Experience
MeUndies is an e-commerce lifestyle brand based in Los Angeles, CA. Their business model also includes a subscription service.
Along with a co-designer, we were tasked with evaluating the MeUndies home page, product listing page, product detail page and checkout flow of meundies.com. In three weeks, we completed up to 7 iterations for each page, while conducting online and in-person user testing and research along the way.
User Experience, User Research, Wireframes, Prototyping, User Testing
category: Project Management
One day after the Boston Marathon bombings in 2013, we collaborated with the Competitor Group, Inc. to build a Facebook enabled web app where users could pledge miles to “run for Boston” and purchase rubber bracelets, in which the proceeds were donated to the One Fund Boston. My employer at the time, Brand Networks, a Boston-based company, and in partnership with the Competitor Group, and several other sponsors were able to quickly launch a socially enabled experience to support the city of Boston. As a Boston-native, living in California, I was in a unique position to lead the charge in getting a deal done amongst all involved parties and shortly after, lead the team to launch the experience within one week of the bombings. An incredible accomplishment amongst all involved parties.
Competitor Group, Inc.
category: Development, Project Management, User Experience
Bobbi Brown, and Estée Lauder Companies' brand, created a mall tour with over 30 locations nationwide. The activation was placed in major department stores, like Macy's and Nordstrom, where an attendee was able to come and get a free makeover with Bobbi Brown products.
We created the technology to support the tour which include a Brand Network's product, SocialPix, and socially activated plug and play photography experience which allowed users to upload a branded photo to their social profile and the brand's Facebook page in real time.
In addition, we created a mobile web experience to support the campaign, which included check ins, tips and tricks, downloads and more.
Wireframes, Project Management
category: User Experience
True Spirit is an eCommerce website concept that I created while at General Assembly. The challenge included to concept and design the store and check out flow. To see all screens with annotations, please view the project link below. This is a concept could be "fully baked" and developed by my team in Colombia.
Wireframes, Information Architecture, User Experience